CONTENT WRITING · MARKETING STRATEGY · STORYTELLING
Frankie Allen
Twenty years of translating the complicated into the clear.
Wasilla, AK · (907) 406-9133 ·
I write content that moves people — from curious, to convinced, to converted. My work spans
B2B website copy, long-form editorial, educational content, and published fiction,
unified by one through-line: taking complex subjects and making them land for the reader.
$80K
REVENUE GENERATED
FROM ORGANIC CONTENT
57.73%
NEWSLETTER OPEN RATE
(2× B2B AVERAGE)
5–14%
WEEKLY ORGANIC
SUBSCRIBER GROWTH
CONTENT PLATFORMS I OWN
Real Indie Author
FOUNDER · CONTENT STRATEGIST · WRITER
An education-first platform for independent authors navigating modern publishing. I built it from scratch — audience definition, content strategy, SEO structure, email nurture, course development, and every piece of content published.
realindieauthor.com · newsletter
Results:
$80,000 in revenue through organic social + email (zero paid acquisition).
57.73% newsletter open rate. 5–14% weekly organic subscriber growth.
Rippling Roots
FOUNDER · CONTENT STRATEGIST · WRITER
A second platform I built and own end-to-end. When Real Indie Author began compounding, I made the strategic call to concentrate resources there. Rippling Roots remains live and demonstrates the full content-and-positioning build.
All Phase Electric
COMMERCIAL ELECTRICAL CONTRACTOR · WEBSITE & BLOG
Website content, service-page messaging, and ongoing blog content for a commercial electrical contractor. SEO-structured, written for both decision-makers and search engines.
B2B SERVICE CLIENTS — WEBSITE COPY & CONTENT
White Birch
DESIGN & BUILD SERVICES · FULL SITE
Full website content, brand messaging, and service positioning for a design and build firm.
Alaska Chiropractic
HEALTHCARE PRACTICE · WEBSITE COPY
Website copy focused on patient education and conversion — translating clinical language into approachable content that drives appointment requests.
Yukon Tails
CONSUMER SERVICE BUSINESS · WEBSITE
Brand voice and website copy for a small consumer service business.
Clear writing about complex things isn't a skill I'm hoping to develop. It's been the core of the work for two decades.
LONG-FORM AUTHOR WORK
The Whiskey Witches Series
PUBLISHED URBAN FANTASY · MULTI-BOOK SERIES
A published novel series that proves what B2B work rarely can: the ability to hold voice, narrative, and reader engagement across 80,000-word projects, book after book. The same muscles that keep readers turning pages are the ones that keep a landing page converting.
FJ Blooding Author Newsletter
READER PLATFORM · 2,000+ SUBSCRIBERS
A multi-year author newsletter built through serialized storytelling and consistent reader engagement strategy.
Results:
2,000+ active subscribers at a sustained 36% open rate.
WHAT I BRING TO A CONTENT TEAM
— Long-form editorial: articles, ebooks, customer stories
— Email marketing and nurture sequence writing
— Translating technical & product insights to ICP-ready copy
— SEO and keyword strategy, hands-on
— Website & landing page copy with SEO structure
— Performance-informed content iteration
— Customer interviews & voice-of-customer content
— Content systems, workflows, and editorial standards